Today Google announced the launch of “Google Analytics Premium,” a paid analytics solution for larger companies. For a fixed fee (that’s rumored to be around $150,000/year), you can have access to an analytics account capable of better serving the needs of large companies. The benefits of this new product include:
(from the Google Analytics blog)
Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports
Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions
Service and support – experts to guide customized installation, and dedicated account management on call – all backed by 24/7 support
Guarantees – service level agreements for data collection, processing and reporting
Chances are, for the majority of Google advertisers, this update isn’t something they’d need. For those companies, regular Google Analytics accounts are still available. If you’d like to more closely track your website’s progress, consider starting an account at www.google.com/analytics/. Be sure to use the same email address that you used for your Google Adwords account if you want to link the two later.
A PPC management agency can help get your online advertising off the ground and can walk you through the set up of both a Google Adwords and Google Analytics account. Contact us today to learn more about our services. Call 800-267-1704.