Today we’re going to quickly run through what it takes to become a certified Google Adwords professional. Google has options for individuals and for companies to complete tests and receive certified status, so don’t think that you have to work for a larger company to be eligible for certification.
Google Adwords Certification Requirements
Over on Google, you’ll need to pass two exams: 1 fundamentals exam and 1 of their specialty exams (you need to choose an exam from their 3 options – Search, Display, or Reporting/Analysis). Each exam costs $50 (US), for a total of $100.
The Adwords Exam Types
The fundamentals exam – basic Adwords information such as account management and the value of search advertising.
The search advertising advanced exam – best practices for managing AdWords campaigns. It’s a more in-depth version of the fundamentals exam.
The display advertising exam – best practices for advertising on Google’s display network and on YouTube.
The reporting & analysis advanced exam – best practices for using Google Analytics, Website Optimizer, the AdWords Report Center to manage your PPC accounts.
In order to stay certified on Google, you must pass the fundamentals test every 2 years and pass 1 of the “specialty” exams every year.
What is a Passing Score?
Google Advertising Fundamentals Exam: 85%.
Search Advertising Advanced Exam: 80%
Reporting and Analysis Exam: 75%
Display Exam: 70%
What Do Companies Need to be Listed as a Certified Partner?
Straight from Gooogle’s site –
You don’t have to be a certified Google Adwords professional to run an Adwords account, but it sure helps. If you’re interested in having certified Adwords professionals working on your campaigns, be sure to call us at 800-267-1704 today to find out more about how we can help you get started with online advertising.