Many business owners finally understand the importance of including mobile advertising as part of their overall marketing strategy. One of the fastest ways to acquire new customers via mobile advertising is through Paid Search. If you already have a Pay-Per-Click (PPC) account, it’s fairly simple to start a mobile campaign. Here are a few ways to kick-start your mobile advertising campaign.
Always segment your desktop and mobile traffic
It’s a best practice to segment your mobile and desktop traffic so you can manage your spending more effectively and write specific creative campaigns to target mobile customers. This is especially helpful when you enable click-to-call action, which allows you to add your phone number to your ad copy. Mobile users tend to use shorter terms when navigating their browsers, so make sure your keywords are specific to the search intent.
Optimize your landing pages
It’s important to create a mobile landing page for your mobile PPC campaign. Usually, mobile landing pages require specific optimization. Remember you want to create an action-oriented experience. This includes keeping page buttons isolated to help prevent click “accidents”. Also, you need to prioritize your content for users on the go. Make sure you include your core products or services with specific call-to-actions and prominent location and contact information.
After implementing these best practices, you will want to optimize based on your analytics and conversion data. These simple tips will help you begin to capitalize on revenue generated by mobile advertising.